With the proliferation of technology choices available to consumers, it's getting harder and harder to grow brand share. For manufacturers of smartphones, laptops, tablets, wearables, domestic appliances and TVs, network operators and brands from other categories, Kantar’s dedicated global technology insight experts show you how to optimise your marketing strategy to grow market share by category. Brand ecosystems are increasingly important in technology, so we can also show you how to unlock cross-category potential.
Showing Vodafone how its digital activity performsRead case study
Fighting churn through customer-centricityRead case study
Greater in-store impact by understanding smartphone shoppersRead case study
Helping a leading manufacturer win with shoppersRead case study
Identifying growth opportunities in new marketsRead case study
Tuning a brand's image to maximise equity and market shareRead case study