Kantar in APAC offers an unrivalled depth of regional and local expertise. From understanding the fundamental market shifts to our future focused consulting, brand and innovation experts, and our creative and media experts who can advise on the power of brand communication across all channels to maximise marketing ROI.
Read our latest articles and reports, with expert perspectives, proprietary data, and thought-provoking insights.
The DNA of breakthrough brands
Breakthrough brands are those that break the mould to deliver extraordinary value growth and financial returns. Dive into their DNA and find out what sets them apart from other brands.Read more
Sustainability in Asia
98% of people in Asia-Pacific are prepared to take action to live in a more environmentally conscious way. Identify the sustainability issues consumers want you to address.Read more
The future of Travel in Asia Pacific Today & Tomorrow
Asia is expected to lead the world in travel recovery but the return to travel and tourism is not the same as it was pre-pandemic.Read more
Growing your brand in turbulent times
Balance brand purpose with growth with an in-the-moment brand equity evaluationRead more
The brand-building power of e-commerce
Why it’s time to think differently about the role of e-tailers to grow your brand.Read more
The ad equity advantage — where to advertise in Southeast Asia in 2023
Understanding ad equity nuances across Southeast Asia is key to connecting with consumers.Read more