Kantar in APAC offers an unrivalled depth of regional and local expertise. From understanding the fundamental market shifts to our future focused consulting, brand and innovation experts, and our creative and media experts who can advise on the power of brand communication across all channels to maximise marketing ROI.
Read our latest articles and reports, with expert perspectives, proprietary data, and thought-provoking insights.
Uncovering the World of Gig workers in Indonesia
Opportunity and Flexibility with Challenges and Uncertainties
Read more
Why it’s important to build meaningful difference through CX and not just communications
What are the barriers that prevents brands from aligning their promise with the customer’s experience and how to overcome them.
Read more
Media Reactions 2024 in APAC
Brands with strong consumer connections enjoy nine times the volume share. Discover the most preferred media channels and brands in the APAC region.
Read more
Digital Creative Effectiveness Awards 2024 APAC
Revealed: the most creative and effective ads from 2023 and their creative consumer connections. Learn the secrets behind their success.
Read more
Embracing the power of the younger workforce
Inspiring motivation and avoiding burnout
Elevating Customer Service Levels in Malaysia’s Financial Services Sector
Why delivering a differentiated experience is important to consumers
Read the article
Creating a Lasting Impression:
Brand Building with Grab in 2024
The Great Sustainability Debate in APAC
Find out what is stalling or driving sustainable transformation in the marketing industry
Read more
Media Reactions 2023 in APAC
Campaigns are seven times more impactful among a receptive audience. Discover the most preferred media channels and brands in the APAC region.
Read more
Next-Generation Marketing Effectiveness in Asia-Pacific
Learn how brands can use AI tools to optimise their budgets and better predict the impact of their investment decisions.
Read more
Kantar Creative Effectiveness Awards Southeast Asia
Discover the most creative and effective ads from 2022 in Southeast Asia, and what makes them great.
Creative Effectiveness Awards 2023
The Whole Circle
Applying an ‘Inside-Out and Outside-In’ strategy to identify growth opportunities for successful innovation
Download booklet
Marketing a better future
Download the report
The DNA of breakthrough brands
Breakthrough brands are those that break the mould to deliver extraordinary value growth and financial returns. Dive into their DNA and find out what sets them apart from other brands.
Read more
Sustainability in Asia
98% of people in Asia-Pacific are prepared to take action to live in a more environmentally conscious way. Identify the sustainability issues consumers want you to address.
Read more
The future of Travel in Asia Pacific Today & Tomorrow
Asia is expected to lead the world in travel recovery but the return to travel and tourism is not the same as it was pre-pandemic.
Read more
Delivering maximum brand impact with Facebook in-stream ads
Read more
Drive synergy to maximise your search and social ROI in Southeast Asia
Download the whitepaper
Growing your brand in turbulent times
Balance brand purpose with growth with an in-the-moment brand equity evaluation
Read more
The brand-building power of e-commerce
Why it’s time to think differently about the role of e-tailers to grow your brand.
Read more
The ad equity advantage — where to advertise in Southeast Asia in 2023
Understanding ad equity nuances across Southeast Asia is key to connecting with consumers.
Read more