Case studies

See how others are building their brands with faster market research from Kantar Marketplace.
Audi

Giving Audi the confidence to air new creative

With real audience insights, we helped the auto brand improve (and shorten) a TV ad that wasn't getting them the results they needed.

 

Audi logo
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No7 beauty products

Putting a fresh face on new product development for No7

After realising the power of agile concept testing, No7 developed a robust insights programme with the Kantar Marketplace platform at its core.

 

No7 logo
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BrewDog

Helping BrewDog convey sustainability credentials via packaging

Discover how we helped BrewDog convey their sustainability credentials more effectively through their packaging.

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Google logo in neon lights

Validating Google’s ABCD framework with the power of artificial intelligence

Learn how Google used Link AI to analyse over 11,000 ads in less than a month, revealing key drivers of effective creative.

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Young friends in the sun

Confirming bold campaign decisions for PepsiCo’s Rockstar

How PepsiCo built brand differentiation with the launch of the Rockstar beverage brand in Argentina, after measuring creative performance with Kantar Marketplace.
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Ferrero Kinder chocolates

Innovating Ferrero’s holiday concepts for sweet success

Learn how the Kinder brand used agile insights from Concept eValuate on Kantar Marketplace to gauge consumer interest in three new holiday concepts and build differentiation.

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Fruit and bubbles in water

Fast-tracking beverage innovation at Spindrift

Spindrift took their product innovation to the production line with predictive insights after testing their product concept on Kantar Marketplace with Concept eValuate.
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Yakult product image

Launching Yakult’s European campaign with confidence

When pivoting to a single cross-market campaign, Yakult turned to ad testing insights from Link Now and Link Express on Kantar Marketplace.
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FMCG

Unlocking scalable digital creative intelligence for Unilever

Link AI for Digital forms the backbone of a global system for testing digital ads across the organisation's markets, categories and brands.

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Consumer packaged goods

Agile new product development for Kraft Heinz in China

Kraft Heinz turned to Concept eValuate on Kantar Marketplace for rapid, actionable concept testing fit for a dynamic market.
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A group of friends raise their glasses in celebration

Communicating Vino Colon’s brand positioning more effectively through advertising

How we challenged a wine purveyor to rethink gender stereotypes in their communications.

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Client testimonials

Brita logo

"Kantar’s Marketplace system is super quick, easy to use and very intuitive. Even in its lowest cost solution it delivers so much more for your money than competitors, more flexibility with sample, best in class system 1 emotional measures & a wealth of other metrics. It gave me the confidence to have a really robust read on the strengths & weaknesses of our ads & make the right decisions moving forward."

 

Louise Abbott
Consumer Insights Manager  |  BRITA Water

Reckitt logo

"I have been sincerely impressed with the speed that Kantar Marketplace can deliver results. My organization moves at such a fast pace that most premium suppliers' solutions are not even close in meeting; this platform has unlocked all the Kantar agility needed to match our rigorous internal timelines and enable research informed decisions as quickly as required."

 

Georgios Papadopoulos
Senior CDI Manager, Hygiene  l  Reckitt Benkiser

Johnson & Johnson

"When we wanted to ensure that our new advertising campaign was well poised to meet our brand building goals for Johnson and Johnson, we needed results fast. We were extremely impressed by the speed in which Kantar Marketplace delivered, enabling us to see results from 15 digital and TV assets in just three working days after launch. While the platform unlocked a core need to deliver results in almost real time, it didn’t take away from the valuable insights and expertise that Kantar brings; it was this expertise which propelled the team and agency to make informed decisions and drive success. All in all, a fantastic combination."

 

Michael McCaffrey
Global Head, Strategy and Insights Corporate Affairs 
Johnson & Johnson

Walgreens Boots Alliance logo

"The concept screening programme we’ve implemented in partnership with Kantar has given us a fully validated new product development pipeline. We’re confident in the products we’re launching and know how to optimise the concepts to maximise commercial potential. Kantar Marketplace is such an agile approach, and the analytics dashboard is really convenient for accessing results. The expertise and interpretation we get from the team at Kantar has added so much value."

 

Caroline Morley
No7 Global Insights Manager l Walgreens Boots Alliance