Case studies

See how others are building their brands with faster market research from Kantar Marketplace.
Audi

Giving Audi the confidence to air new creative

With real audience insights, we helped the auto brand improve (and shorten) a TV ad that wasn't getting them the results they needed.

 

Audi logo
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No7 beauty products

Putting a fresh face on new product development for No7

After realising the power of agile concept testing, No7 developed a robust insights programme with the Kantar Marketplace platform at its core.

 

No7 logo
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Fruit and bubbles in water

Fast-tracking beverage innovation at Spindrift

Spindrift to their product innovation to the production line with predictive insights after testing their product concept on Kantar Marketplace with Concept eValuate.
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Yakult product image

Launching Yakult’s European campaign with confidence

When pivoting from country-led advertising to a single cross-market campaign, Yakult turned to ad testing insights from Link Now and Link Express on Kantar Marketplace.
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Woman eating yoghurt on a kitchen countertop

Insights to winning concepts for Danone in seven days

When a breakthrough innovation was needed for Activia, Danone chose Concept eValuate on Kantar Marketplace to test and refine their concepts as part of an iterative approach.
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Client testimonials

Brita logo

"Kantar’s Marketplace system is super quick, easy to use and very intuitive. Even in its lowest cost solution it delivers so much more for your money than competitors, more flexibility with sample, best in class system 1 emotional measures & a wealth of other metrics. It gave me the confidence to have a really robust read on the strengths & weaknesses of our ads & make the right decisions moving forward."

 

Louise Abbott
Consumer Insights Manager  |  BRITA Water

Reckitt logo

"I have been sincerely impressed with the speed that Kantar Marketplace can deliver results. My organization moves at such a fast pace that most premium suppliers' solutions are not even close in meeting; this platform has unlocked all the Kantar agility needed to match our rigorous internal timelines and enable research informed decisions as quickly as required."

 

Georgios Papadopoulos
Senior CDI Manager, Hygiene  l  Reckitt Benkiser

Johnson & Johnson

"When we wanted to ensure that our new advertising campaign was well poised to meet our brand building goals for Johnson and Johnson, we needed results fast. We were extremely impressed by the speed in which Kantar Marketplace delivered, enabling us to see results from 15 digital and TV assets in just three working days after launch. While the platform unlocked a core need to deliver results in almost real time, it didn’t take away from the valuable insights and expertise that Kantar brings; it was this expertise which propelled the team and agency to make informed decisions and drive success. All in all, a fantastic combination."

 

Michael McCaffrey
Global Head, Strategy and Insights Corporate Affairs 
Johnson & Johnson

Walgreens Boots Alliance logo

"The concept screening programme we’ve implemented in partnership with Kantar has given us a fully validated new product development pipeline. We’re confident in the products we’re launching and know how to optimise the concepts to maximise commercial potential. Kantar Marketplace is such an agile approach, and the analytics dashboard is really convenient for accessing results. The expertise and interpretation we get from the team at Kantar has added so much value."

 

Caroline Morley
No7 Global Insights Manager l Walgreens Boots Alliance