Giving Audi the confidence to air new creative
With real audience insights, we helped the auto brand improve (and shorten) a TV ad that wasn't getting them the results they needed.
Putting a fresh face on new product development for No7
After realising the power of agile concept testing, No7 developed a robust insights programme with the Kantar Marketplace platform at its core.
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Helping BrewDog convey sustainability credentials via packaging
Discover how we helped BrewDog convey their sustainability credentials more effectively through their packaging.
Validating Google’s ABCD framework with the power of artificial intelligence
Learn how Google used Link AI to analyse over 11,000 ads in less than a month, revealing key drivers of effective creative.
Confirming bold campaign decisions for PepsiCo’s Rockstar
Innovating Ferrero’s holiday concepts for sweet success
Learn how the Kinder brand used agile insights from Concept eValuate on Kantar Marketplace to gauge consumer interest in three new holiday concepts and build differentiation.
Fast-tracking beverage innovation at Spindrift
Launching Yakult’s European campaign with confidence
Unlocking scalable digital creative intelligence for Unilever
Link AI for Digital forms the backbone of a global system for testing digital ads across the organisation's markets, categories and brands.
Agile new product development for Kraft Heinz in China
Communicating Vino Colon’s brand positioning more effectively through advertising
How we challenged a wine purveyor to rethink gender stereotypes in their communications.
"Kantar’s Marketplace system is super quick, easy to use and very intuitive. Even in its lowest cost solution it delivers so much more for your money than competitors, more flexibility with sample, best in class system 1 emotional measures & a wealth of other metrics. It gave me the confidence to have a really robust read on the strengths & weaknesses of our ads & make the right decisions moving forward."
Consumer Insights Manager | BRITA Water
"I have been sincerely impressed with the speed that Kantar Marketplace can deliver results. My organization moves at such a fast pace that most premium suppliers' solutions are not even close in meeting; this platform has unlocked all the Kantar agility needed to match our rigorous internal timelines and enable research informed decisions as quickly as required."
Senior CDI Manager, Hygiene l Reckitt Benkiser
"When we wanted to ensure that our new advertising campaign was well poised to meet our brand building goals for Johnson and Johnson, we needed results fast. We were extremely impressed by the speed in which Kantar Marketplace delivered, enabling us to see results from 15 digital and TV assets in just three working days after launch. While the platform unlocked a core need to deliver results in almost real time, it didn’t take away from the valuable insights and expertise that Kantar brings; it was this expertise which propelled the team and agency to make informed decisions and drive success. All in all, a fantastic combination."
Global Head, Strategy and Insights Corporate Affairs
Johnson & Johnson
"The concept screening programme we’ve implemented in partnership with Kantar has given us a fully validated new product development pipeline. We’re confident in the products we’re launching and know how to optimise the concepts to maximise commercial potential. Kantar Marketplace is such an agile approach, and the analytics dashboard is really convenient for accessing results. The expertise and interpretation we get from the team at Kantar has added so much value."
No7 Global Insights Manager l Walgreens Boots Alliance