The 2025 edition of the Kantar BrandZ Most Valuable Chinese Brands Report reveals a powerful rebound in brand performance. The total value of China’s Top 100 brands surged by 25% over the past year - a clear signal of renewed momentum in the market.
Highlights from this report, which includes the opinions of 40,600 respondents about 2,100 brands across 141 categories, reveal:
- Tencent remains China’s most valuable brand for the fifth consecutive year
- Alibaba climbs back to No.2, with a 23% increase in brand value to $84.4 billion
- Moutai holds strong at No.3, reinforcing its leadership in the alcohol category
- Xiaomi is the Fastest Riser, jumping 154% to reach No.11 in the ranking
- Fast Food emerged as a standout category, with Mixue Bingcheng (No.51; $4.0bn) leading as the top newcomer
- Qunar.com (No.78; $2.2bn) re-entered the ranking by enhancing its travel platform with smarter search and competitive packages
- Over 60% of the Top 100 brands are both highly Meaningful and Different - the two key drivers of strong brand equity and long-term success.
Find out how Chinese brands are winning in a complex, fast-evolving landscape.
Infographic
Discover China’s Top 100 brands, the top risers, newcomers and re-entrants. The fastest risers grew 67% on average, often by expanding into new markets, demographics or categories. Xiaomi, the fastest-growing brand, has exemplified this by broadening its connected tech ecosystem to include high-tech, semi-autonomous New Electric Vehicles (NEVs).Download the infographic
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Video
China continues to stand out as a high-growth market in the global brand landscape. 68 brands in the Top 100 increased in brand value, twice as many as in 2024. This strong performance after a challenging period is credited to AI innovation, strong financial services, overseas expansion and the rebound of China’s technology titans. Watch the video to discover China’s leading brands.
Methodology
To be ranked, a brand must originate in the market and be publicly listed, or have accessible financials if privately owned. Unicorns must have their most recent valuation publicly available. Watch the video to learn about Kantar BrandZ’s three-step valuation process, which combines financial value and brand contribution to determine a brand’s value.
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The combined value of China’s top 100 most valuable brands now stands a $968 billion.
Over the past year, Chinese brands have faced several macroeconomic headwinds, many of which may persist for some time to come. Despite this, 36 brands have grown their brand value year-over-year, with 11 brands growing by more than 20%.
Highlights from this study, which includes the opinions of more than 381,000 people, about 2058 brands across 140 categories reveal:
• Tencent is China’s most valuable brand, for the fourth year, worth over $129 billion.
• Moutai moves up to second position ($87.3bn), followed by Alibaba (No.3; $68.5bn)
• Huawei ($41bn; +52%) rejoins the Top 5, claiming the title of this year’s Top Riser, followed by %), NetEase (No.25; +51%) and Pinduoduo (No.10; +47%)
• Vivo (No.34; $5.4bn) enters the ranking for the first time; Didi Chuxing re-enters the ranking at No.47
• BYD (No.24; $9.6bn) continues to maintain its position as an industry leader, helping China to become the world’s largest car exporter
• Overseas expansion is a key growth strategy for many Chinese brands demonstrated by the success of Douyin (No.4; $56.9bn) and Haier (No.7; $32.4bn).
Download the Kantar BrandZ Most Valuable Chinese Brands 2024 report
Download the Kantar BrandZ Most Valuable Chinese Brands 2024 infographic
Since 2014, the overall value of China’s Top 100 brands has grown 265%, to reach a total for 2023 of more than $1 trillion. Highlights from this latest report, which is based on the opinions of more than 250,000 consumers about 1,980 brands across 137 categories, reveals:
- Tencent is the most valuable Chinese brand for the third year, with a brand value of $144.1bn
- Alibaba ($90.2bn) is the second most valuable brand, with Moutai (No.3; $88.4bn), Douyin (No.4; $46.6bn) and China Mobile (No.5; $31.7bn) completing the top five
- The largest category by total brand value is Media and Entertainment with 11 brands and a total value of $241.4bn
- This year’s top 10 fastest-growing Chinese brands hail from eight categories, led by China Mobile (+38%) and Ctrip (+31%)
- Eleven brands enter the ranking, including apparel brand, Shein (No.12; $21.6bn), which also joined the global top 100 most valuable brands in 2023
Download the Kantar BrandZ Most Valuable Chinese Brands 2023 report
Download the Kantar BrandZ Most Valuable Chinese Brands 2023 infographic - English
Download the Kantar BrandZ Most Valuable Chinese Brands 2023 infographic - Chinese
Despite a particularly challenging year, the total value of the Top 100 Chinese brands has surpassed $1 trillion for a second consecutive year, and are now worth a staggering $1.24 trillion in brand value. Tencent has maintained the top spot as China’s number one most valuable brand, following further expansion, growing its brand value to $204.4 billion.
Retail giant, Alibaba leads in second position, with a brand value of $137.0 billion. Premium liquor brand, Moutai, is at number three with a brand value of $108.5bn as consumers crave the taste of luxury. Athletic apparel brand, Li-Ning, has been crowned the fastest riser by a healthy 66%. It successfully combined technical innovations with nostalgic and patriotic styling cues, while its cumulative investment in fashion has paid off.
Lifestyle-focused social platform, Xiaohongshu, (No.37; $6.6bn) and intelligent speech/AI technologies company, iFLYTEK (No.53; $4.2bn) were the highest-ranking newcomers this year.
Smaller Chinese brands have also gained momentum this year, over larger and more established brands. Over the last four years, the most valuable Top 30 Chinese brands have come to represent a smaller proportion of the Top 100’s total value.
Find out more about the key shifts and trends in China’s brand landscape and how the most valuable Chinese brands are building stronger perceived value with consumers, embracing sustainability, and improving end-to-end innovation capability.
Download the Kantar BrandZ Most Valuable Chinese Brands 2022 report
Download the Kantar BrandZ Most Valuable Chinese Brands 2022 infographic - English
Download the Kantar BrandZ Most Valuable Chinese Brands 2022 infographic - Chinese
The value of China’s Top 100 most valuable brands has soared by 57% over the past year, reaching record-setting new heights. The total value of the Chinese brand ranking now exceeds $1.56 trillion. It has grown by 197 percent since 2016, at a significantly faster rate than the Global Top 100 most valuable brands, which increased by 110% over the same five-year period.
Tencent is China’s most valuable brand, with an 85% increase in brand value to $280 billion. Alibaba ($202bn) and Moutai ($111bn) rank in second and third places respectively. Video-sharing mobile apps, Douyin (No. 8, $39bn;) and Kuaishou (No.10, $33bn) enter the Top 10 for the first time.
Across all major categories, the building blocks of brand equity have continued to drive sustainable brand value growth in China. Some of Chinese brands’ biggest announcements over the past year have also had a focus on sustainability, as social responsibility and environmental impact become more important growth benchmarks: China’s biggest brand, Tencent has pledged $7.8 billion to environmental, educational, and rural development programmes; the founders of Meituan, Pinduoduo, and ByteDance have all made significant personal donations to aid China’s development, in addition to steering their companies towards new ethics of corporate responsibility.
Find out more about what has changed for Chinese brands over the past year in this new brand ranking report. Read more on the significant shift in how businesses are balancing profits against social responsibility, and how innovation must move to be centred both on the user and society.
Download the Kantar BrandZ Most Valuable Chinese Brands 2021 report
Download the Kantar BrandZ Most Valuable Chinese Brands 2021 infographic - English
Download the Kantar BrandZ Most Valuable Chinese Brands 2021 infographic - Chinese
A. The Top 5 Most Valuable Chinese Brands in 2025 are led by:
1. Tencent – US$198 billion
2. Alibaba – US$84 billion
3. Moutai – US$80 billion
4. Douyin – US$76 billion
5. Huawei – US$64 billion
These brands reflect strong performance in media and entertainment, financial services and consumer technology.
A. Kantar BrandZ measures brand value using a unique, consumer-centric methodology that combines:
Financial Value – Derived from corporate earnings and the proportion attributable to intangible brand assets.
Brand Contribution – The proportion of financial value driven by brand equity alone, based on:
Demand Power (current demand)
Pricing Power (ability to command a premium)
Future Power (potential for future growth)
This approach is powered by over 4.5 million consumer interviews across 54 markets. Kantar’s Meaningful Different and Salient framework is endorsed by the Marketing Accountability Standards Board (MASB).