The challenging macroeconomic and political environment in South Africa is reflected in the 2019 BrandZ Top 30 Most Valuable South African Brands report. We see however that the country’s top brands have rallied well with a net decline that is 7% less than the decline of average brands on the Johannesburg Stock Exchange.
In value terms, the country’s top brands are punching above their weight compared to similar brands in larger markets. The country has entered a period of cautious optimism post the “Zuma years” following the 2018 change in government and affords brands a guarded space for hope and the possibility of a return to growth.
BrandZ Top 30 Most Valuable South African Brands 2019
Watch the Top 30 countdown video
Take a look at the key players in this year’s ranking.
The first BrandZ Top 30 Most Valuable South African brands ranking is one of our most diverse, with brands from several categories covered from banks and hospitals to beer, fast food and entertainment.
With a combined value of only $42.6 billion the South African Top 30 has the lowest combined value, but don’t let this make you think they aren’t worth note, the brands show more potential for global growth than their counterparts in Europe and even China.
However, the study notes that South African brands looking to grow and deliver superior shareholder value need to work on differentiating themselves in a meaningful way from their competitors.
Take a look at the report and ranking to discover which brands made the inaugural BrandZ South African ranking and find out how to build a meaningful connection with local consumers.