With a combined brand value of $50 billion, the inaugural BrandZ™ Top 30 Most Valuable Emirati and Saudi Brands 2020 ranking presents the most valuable consumer-facing businesses from across a range of categories, from food to energy.
Telecom providers and banks contribute 70% ($35 billion) of the combined brand value of the Top 30. Saudi telecom giant, STC is the most valuable brand, worth $9.7 billion. With its focus on customer experience, Etisalat is the second most valuable brand, worth $5.2 billion. Al Rajhi Bank and FAB are no. 3 and no. 4, and are two of the 13 banking brands in the Top 30.
With a brand value of $3 billion, Emirates completes the top five with the highest brand equity.
At no. 25, HungerStation, worth $488 million, is the youngest brand in this inaugural ranking.
Watch a countdown of the most valuable Emirati and Saudi Brands 2020
Discover the new BrandZ Top 30 Most Valuable Emirati and Saudi Brands, their rankings and brand values.