This latest BrandZ report reveals how the most valuable brands across the United Arab Emirates and Saudi Arabia are driving growth, trust and innovation in a shifting global landscape. With a combined brand value of US$106 billion, the Top 30 brands reflect the strength of diversification, digital transformation and consumer connection.
Highlights from this report, which includes the opinions of 57,000 respondents about 698 brands across 43 categories, reveal:
- Al Rajhi Bank is the most valuable brand overall, increasing its value by 20%
- e& tops the UAE ranking, valued at $8.9 billion
- Emaar (UAE real estate) is the top riser, with 53% growth
- Saudi energy brand Aldrees, has continued its growth trajectory, climbing four places
- Two brands return to the rankings: bank ADIB (US$1.1bn) at No.10 in the Emirati ranking and real estate brand Dar Al Arkan (US$0.8bn) at No.16 in the Saudi ranking
- A significant opportunity remains for brands in the Middle East to expand internationally and build global recognition
- Sustainability mandates in the UAE and Saudi Arabia present a strategic opportunity for brands to lead in eco-conscious innovation
Uncover the trends shaping the brand value of top Emirati and Saudi brands
Infographic
Learn more about the rankings in these two infographics, revealing the top brands by market, top risers and breakdown by category. Telecom Providers and Financial Services are the dominant sectors in both markets. Telcos contribute a 28% share of total value in the UAE (US$11bn), and 27% in Saudi (US$18bn). Financial Services brands provide 59% of the collective brand value in Saudi (US$39bn) and 25% in UAE (US$10bn).
Download the infographic - Saudi brands
Download the infographic - Emirati brands
Video - Top 20 Saudi Brands
Discover the most valuable Saudi brands. The collective brand value of Saudi’s Top 20 has grown by 1% year-on-year. Saudi’s Al Rajhi Bank holds strong as the most valuable brand overall, with a value of US$16.8bn (+20%). Blending a 60-year heritage with digital transformation and continuous innovation, the bank is an integral part of daily life.
Video - Top 10 Emirati Brands
Explore the most valuable Emirati brands. The ranking’s 26% brand value growth is spread across multiple sectors. The UAE’s economy has held up well due to accelerated diversification, strong foreign demand and quick recoveries after regional shocks. The top five fastest rising brands are all Emirati brands: Emaar, Aldar, ADCB, Du and Emirates NBD.
Methodology
To be eligible for inclusion in this ranking, the brand must have been created in the market and be owned by an enterprise listed on a recognised stock exchange. For those owned by private companies, financial statements must be available in the public domain. Unicorn brands must have their most recent valuation publicly available. Watch the video to learn more about the methodology behind Kantar BrandZ brand valuation rankings, which is based on a three-step process, combining financial value and brand contribution to determine a brand’s value.
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Discover 10 implications for better marketing decisions
The Kantar BrandZ Most Valuable Emirati & Saudi Brands have collectively grown their brand value by 93% over the last five years and are today worth $97 billion. Both Emirati and Saudi brands should finish 2024 well positioned for future growth, and this is true of their economies as well.
Highlights from these two rankings, which include the opinions of more than 50,000 people about 600+ brands across 40+ categories, reveal:
• Al Rajhi Bank becomes the number one most valuable Saudi brand for the first time, with a brand value of $14 billion, with STC ($13.7bn) moving to second position and Saudi National Bank ($11.2bn) at No.3
• Saudi insurer Tawuniya is the top riser overall, growing by 76% to $1.2 billion
• Three new entrants to Saudi’s ranking include: BSF (No.15); Al Rajhi Takaful (No.18) and Aldrees (No.19)
• Telecom giant e& (etisalat and ) remains the top Emirati brand with a brand value of $9.5 billion, followed by Emirates (No.2; $6.2bn) and FAB (No.3; $4.9bn)
• Multi-specialty hospital brand Burjeel enters the Emirati ranking for the first time at No.10
• Emirati and Saudi brands that have improved their scores on Meeting Needs are also seeing significant upticks in measures of Usage. Consumers don’t just feel more positively about Meaningfully Different brands - they turn to them more.
Download the Kantar BrandZ Emirati and Saudi Brands 2024 report
Download the Kantar BrandZ Saudi brands infographic
Download the Kantar BrandZ Emirati brands infographic
The United Arab Emirates and Saudi Arabia are the largest economies in the Middle East, and the mood is optimistic for future growth. As the markets continue to implement large-scale economic development plans, huge opportunities abound for brands.
This latest report shines a spotlight on the performance of the top 10 most valuable Emirati brands and the top 20 most valuable Saudi brands and the key factors behind their success. Based on the opinions of 49,000 people on 625 brands across 39 categories, highlights from the analysis reveal:
- Collectively, the top 30 Kantar BrandZ Emirati and Saudi brands are worth more than $94.2 billion, equivalent to 5.8% of the two countries’ combined GDPs
- The most valuable Emirati brand is Etisalat by e&, worth $9.5bn
- STC is the most valuable Saudi brand, with a brand value of $13.7bn
- Pharmacy retailer Nahdi is the sole newcomer, reaching No.7 in the Saudi ranking
- Airline Emirates (No.3; $5.4bn) is the top Emirati riser, with a brand value growth of 69%
- Real estate brand, Dar Al Arkan (No.17; $573m) is the top Saudi riser, increasing by 34%.
Download the Kantar BrandZ Emirati and Saudi Brands 2023 report
The United Arab Emirates and the Kingdom of Saudi Arabia are the two biggest economies in the Middle East.
With a total brand value of $106 billion, leading Emirati and Saudi brands have more than doubled their total value in the last two years, growing faster than any other global Kantar BrandZ ranking.
Both markets have shown how important it is to innovate and plan for the future through investments and diversifying their economies.
Saudi telecoms provider, STC, ($16bn; +66%) has retained its number one place as the most valuable brand in the ranking.
Four new brands join the ranking, led by Saudi National Bank, at number 2 ($15.9bn). This is followed by online food delivery platform, Jahez (No.18; $1.4bn), real estate brand, Aldar (No.22; $725m) and bank, ADIB (No.29; $457m).
While both markets are booming and consumers are optimistic, value still matters. Consumers are highly attuned to price, but when they feel under pressure, they are likely to gravitate towards brands they already know, particularly if they do not have time to shop around. Reasonable pricing, linked with outstanding service, will keep them coming back.
Download the Kantar BrandZ Emirati and Saudi Brands 2022 report
The 2021 Kantar BrandZ Emirati and Saudi Brands Spotlight Report, ‘Ready. Set. Grow.’, unpacks how brands have adapted to the new normal and what winning brands are doing right as they rebound, recover and engineer for growth into 2022 and beyond.
We look at the four key enablers for successful brand growth and take a deep dive into why some brands have thrived in the past year, while others have declined, with learnings into what drives brand equity, and how that looks in the real world.
Download the Kantar BrandZ Emirati and Saudi Brands Spotlight Report
A. The Top 5 Most Valuable Emirati Brands in 2025 are led by:
1. e& (Etisalat Group) – US$8.94 billion
2. Emirates – US$7.24 billion
3. Emaar – US$6.72 billion
4. FAB (First Abu Dhabi Bank) – US$5.79 billion
5. ADNOC Distribution – US$3.02 billion
These brands reflect strong performance in telecom, travel, real estate and financial services.
A. The Top 5 Most Valuable Saudi Brands in 2025 are:
1. Al Rajhi Bank – US$16.78 billion
2. stc (Saudi Telecom Company) – US$14.05 billion
3. Saudi National Bank – US$10.00 billion
4. Mobily – US$3.81 billion
5. Almarai – US$3.15 billion
These brands dominate in financial services, telecom and food & beverage, with Al Rajhi Bank retaining its top spot.
A: The Kantar BrandZ Top 30 Most Valuable Emirati and Saudi Brands collectively reached a brand value of US$106 billion in 2025. The top brands include:
- Al Rajhi Bank (KSA) – US$16.78bn
- stc (KSA) – US$14.05bn
- e& (UAE) – US$8.94bn
- Emirates (UAE) – US$7.24bn
- Emaar (UAE) – US$6.72bn
These brands exemplify leadership in trust, innovation, and consumer relevance across telecom, banking, travel, and real estate sectors.
A. Kantar BrandZ measures brand value using a unique, consumer-centric methodology that combines:
Financial Value – Derived from corporate earnings and the proportion attributable to intangible brand assets.
Brand Contribution – The proportion of financial value driven by brand equity alone, based on:
Demand Power (current demand)
Pricing Power (ability to command a premium)
Future Power (potential for future growth)
This approach is powered by over 4.5 million consumer interviews across 54 markets. Kantar’s Meaningful Different and Salient framework is endorsed by the Marketing Accountability Standards Board (MASB).