In collaboration with Google, the Kantar BrandZ™ Top 50 Chinese Brand Builders 2021 report takes an in-depth look at the Chinese brands that are making an impact with consumers in international markets and provides insights on how Chinese companies can successfully build their brands on a global scale.

Although impacted by the pandemic, Chinese brands have continued investing in brand-building to grow their businesses overseas. The study shows that top Chinese brands have experienced a continued rise in brand awareness in developed markets included in the study.

The 2021 ranking has expanded to include four emerging markets – India, Indonesia, Mexico and Brazil – where consumer interest in Chinese brands is rapidly growing, and more Chinese brands are beginning to find new opportunities.