In collaboration with Google, the Kantar BrandZ™ Top 50 Chinese Brand Builders 2021 report takes an in-depth look at the Chinese brands that are making an impact with consumers in international markets and provides insights on how Chinese companies can successfully build their brands on a global scale.
Although impacted by the pandemic, Chinese brands have continued investing in brand-building to grow their businesses overseas. The study shows that top Chinese brands have experienced a continued rise in brand awareness in developed markets included in the study.
The 2021 ranking has expanded to include four emerging markets – India, Indonesia, Mexico and Brazil – where consumer interest in Chinese brands is rapidly growing, and more Chinese brands are beginning to find new opportunities.
BrandZ Top 50 Chinese Global Brand Builders 2020
This report looks at the dynamic nature of China’s fastest rising globalising brands and the key factors enabling them to achieve stable growth in an uncertain world.
BrandZ Top 50 Chinese Global Brand Builders
Read the report to discover which Chinese brands are growing fastest overseas, and tips to survive in an increasingly cutthroat global market.
BrandZ Top 75 Most Valuable Retail Brands
Read the report to discover the latest trends in the rapidly changing retail industry and learn from the brands successfully adapting and winning in this transformational environment.