The past few years have presented people with unprecedented challenges. This difficult period has pushed people to reflect more deeply on what truly matters in life. Purpose is more relevant than ever.
Kantar’s ongoing consumer studies in India have shown that, in a post-pandemic world, consumers continue to look to brands to provide practical solutions in their everyday lives: from promoting nutrition and hygiene, to saving time and managing stress. In India and across the world, purpose has emerged as one of the most important pillars of brand growth and, equally, of brand marketing.
This new report looks broadly at the impact of the pandemic on brands in India, with a focus on FMCG, non-FMCG, and technology brands. For the first time, we are shining a spotlight on India’s most purposeful brands across these business segments.
Retail and telecom brands have outperformed most other categories and seen their brand value increase in the 2020 BrandZ Top 75 Most Valuable Indian Brands ranking.
At a time of near-unprecedented economic challenges, the total value of the BrandZ India Top 75 fell by 6 percent in 2020, resulting in a total brand value of $216 billion.
Despite the overall decline, 26 brands increased in value and five were new entrants. India’s top brands also performed well against other countries where declines in total brand value were much greater.
And, in especially difficult times, BrandZ provides the proof that valuable brands deliver superior shareholder returns: the stock portfolio of the BrandZ India Top 75 has recovered more of its pre-pandemic value, at a faster rate, than India’s SENSEX.
For the seventh year, HDFC Bank remained the top-ranked brand in India with a total brand value of more than $20.2 billion. LIC reached the no.2 spot, with Tata Consulting Services at no.3.
With a 102 percent year-on-year increase in value, the fast-expanding brand Reliance Retail led this year’s crop of Top Risers.
Discover more about India’s most valuable brands and how they have created pathways to growth through agility, flexibility and clear-eyed action in our latest report.
HDFC holds the top spot as India’s most valuable brand for the sixth year in a row as businesses shift their focus from disruption to long-term growth and stability.
BrandZ data shows trust is key for long-term growth as the most trusted brands in the Top 75 – including notable consumer-facing tech platforms like Flipkart, Oyo and Swiggy – are 129% more valuable than lesser trusted brands.
Read the report to discover which brands made this year’s ranking, what the rise of 'middle India' means for businesses and learn from the brands successfully navigating the country’s changes.
Kantar and WPP have published the 2018 BrandZ™ Top 75 Most Valuable Indian Brands ranking and report.
The report tracks the value of India’s most valuable brands and provides insights into how to develop a strong and valuable brand in India. To reflect the strength of India’s growing economy and a marketplace where more local brands are emerging to present consumers with increased choice, the ranking has grown from 50 to 75 brands. New categories are also included for 2018 including privately owned and unicorn brands resulting in 30 new brands in this year’s ranking, seven of which are in the top 15.
Take a look at the report and ranking to learn more about most successful brands in India and how this exciting and dynamic market has changed over the past five years.