Germany’s most valuable brands are proving their resilience. Against a backdrop of the twin challenges of COVID-19 and the threat of a lasting economic recession, the overall value of Germany’s Top 50 ranking has grown by 5%.

SAP retains its position as Germany’s most valuable brand, growing by 9% to $55.6 billion in brand value. Deutsche Telekom remains second with a valuation of $47.1 billion. BMW secures third position, growing by 5% to $23.1 billion.

Zalando (no.16) becomes the fastest riser in the German Top 50 ranking this year, growing by 64% in brand value to $5.1 billion. Access rich data and analysis on Germany’s top brands, learnings spanning 19 categories and thought leadership on pricing and perceptions of fairness, as well as the role of sustainability in the future of German brands.

BrandZ Germany Report
Explore the brand ranking, key trends, and insights on how strong brands can overcome the challenges of an uncertain future.
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View a summary of results: Top 10 brands, top risers, newcomers and leading categories. 
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