With a total brand value of $134.3 billion, the 2020 BrandZ™ Top 50 Most Valuable Latin American Brands ranking features a range of industry sectors, from energy and healthcare companies to communications providers and airlines.

The Latin American retail sector has outperformed all other categories, with an overall brand value increase of 38%. This huge growth in retail compares to just 2.6% growth in value of the overall BrandZ™ LatAm ranking.

Investment in digital transformation has been key; the most valuable retailers are driving customer engagement and business value with innovative business models, including omni-channel solutions, online and mobile platforms and digital payment systems.

BrandZ Latam 2020
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Kantar BrandZ global 2024
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