This webcast revisits 2020’s Top 40 Most Valuable Canadian Brands and examines how they have navigated the challenges of the past year and what we can learn from them. We explore learnings from the Top 100 Most Valuable Global Brands of 2021, with additional insights on the drivers of brand performance in Canada, environmental, social and corporate governance (ESG), and diversity in advertising with Kantar’s top experts in Canada.
Top Canadian brands have proved what we have often seen during challenging times in the past: good brands can cushion the blow of an economic shock. The BrandZ Top 40 Most Valuable Canadian Brands 2020 have largely held their value in the face of the crisis, falling only 6 percent, roughly in line with the S&P TSX index.
Royal Bank of Canada retains the top spot at number one with a brand value of $21.7bn. The Banking category makes the largest contribution to the ranking’s overall brand value, with a 42% share, with Telecom Providers second at 23%.
Lululemon was the biggest success story at number 4, with a rise in value of 60% to $12.1bn.
Retail was one of the fastest-growing categories, up 13% in total value. The single new entry was value retailer No Frills (no.39, $370 million). Four retail brands feature in the six fastest climbers; Food Basics (no.36, $419 million) up 24%, Dollarama (no.15, $1.9 billion) up 21%, Sobeys (no.34, $466 million) up 19% and Shoppers Drug Mart (no.20, $1.7 billion) up 17%.
RBC is crowned Canada’s most valuable brand in inaugural BrandZ Canada Top 40 ranking.
They key to any business’ success is how it is seen in the eye of its customer. In the latest study to be added to the BrandZ series of rankings, this report uncovers the trends driving brand growth in Canada by analysing validated financials alongside interviews with over 50,000 Canadian consumers.