Top Canadian brands have proved what we have often seen during challenging times in the past: good brands can cushion the blow of an economic shock. The BrandZ™ Top 40 Most Valuable Canadian Brands 2020 have largely held their value in the face of the crisis, falling only 6 percent, roughly in line with the S&P TSX index.

Royal Bank of Canada retains the top spot at number one with a brand value of $21.7bn. The Banking category makes the largest contribution to the ranking’s overall brand value, with a 42% share, with Telecom Providers second at 23%.

Lululemon was the biggest success story at number 4, with a rise in value of 60% to $12.1bn.

Retail was one of the fastest-growing categories, up 13% in total value. The single new entry was value retailer No Frills (no.39, $370 million). Four retail brands feature in the six fastest climbers; Food Basics (no.36, $419 million) up 24%, Dollarama (no.15, $1.9 billion) up 21%, Sobeys (no.34, $466 million) up 19% and Shoppers Drug Mart (no.20, $1.7 billion) up 17%.

BrandZ Canada 2020
BrandZ Top 40 Most Valuable Canadian Brands 2020
From purpose and advertising, to footprint and customer experience, discover the big themes and winning strategies needed to drive meaningful growth.
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A snapshot of the results from the 2020 ranking, including the Top 10 Brands, category breakdown and leading brands on key measures of strength.


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RBC is crowned Canada’s most valuable brand in inaugural BrandZ Canada Top 40 ranking.

They key to any business’ success is how it is seen in the eye of its customer. In the latest study to be added to the BrandZ series of rankings, this report uncovers the trends driving brand growth in Canada by analysing validated financials alongside interviews with over 50,000 Canadian consumers.

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