Toyota races into first place in the inaugural BrandZ Top 50 Most Valuable Japanese Brands ranking and report.

They key to any business’ success is how it is seen in the eye of its customer. In the latest study to be added to the BrandZ series of rankings, this report uncovers the trends driving brand growth in Japan by analysing interviews with over 80,000 Japanese consumers.

2020 BrandZ Japan

BrandZ Top 50 Most Valuable Japanese Brands 2020

Read the report to discover which brands made the ranking, what Japanese consumers really think of their most valuable brands and how that contrasts with consumers around the world, and the opportunities available for Japanese brands to increase the value they contribute to their businesses.
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Watch the Top 50 countdown video

Take a look at the key players in this year’s ranking.

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