America is moving through one of the most difficult periods in its history. Besides battling the COVID-19 pandemic, which has afflicted the entire world, Americans are responding to a divisive presidential election and the resurgent drive to build a more just society.

In this series of BrandZ™ Insights reports, we explore changing American consumer behaviour, and how strong equity has helped brands navigate market volatility, in five critical sectors: Banks, Business Solutions & Technology, FMCG, Media & Entertainment, and Retail.

Take a closer look at the cross-sector trends that are reshaping the US brand landscape, such as the changing nature of loyalty and trust. Read insights from Kantar experts about two key imperatives for brand growth: diversity and inclusion, and sustainability.

Find action points to build, sustain valuable brands now, and for the future, and how businesses must prepare for growth and for predictable surprises.

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