Despite a particularly challenging year, the total value of the Top 100 Chinese brands has surpassed $1 trillion for a second consecutive year, and are now worth a staggering $1.24 trillion in brand value. Tencent has maintained the top spot as China’s number one most valuable brand, following further expansion, growing its brand value to $204.4 billion.
Retail giant, Alibaba leads in second position, with a brand value of $137.0 billion. Premium liquor brand, Moutai, is at number three with a brand value of $108.5bn as consumers crave the taste of luxury. Athletic apparel brand, Li-Ning, has been crowned the fastest riser by a healthy 66%. It successfully combined technical innovations with nostalgic and patriotic styling cues, while its cumulative investment in fashion has paid off.
Lifestyle-focused social platform, Xiaohongshu, (No.37; $6.6bn) and intelligent speech/AI technologies company, iFLYTEK (No.53; $4.2bn) were the highest-ranking newcomers this year.
Smaller Chinese brands have also gained momentum this year, over larger and more established brands. Over the last four years, the most valuable Top 30 Chinese brands have come to represent a smaller proportion of the Top 100’s total value.
Find out more about the key shifts and trends in China’s brand landscape and how the most valuable Chinese brands are building stronger perceived value with consumers, embracing sustainability, and improving end-to-end innovation capability.
Chinese businesses have demonstrated the importance of building and maintaining a resilient brand, particularly when faced with uncertainty and global challenges. View a summary of China’s brand ranking: the Top 100 brands, fastest risers, new entrants, category leaders, and more.
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Big things are happening in China: from brands making plans for their entrance into the emerging metaverse to a growing interest in sustainability and the natural world. Take a closer look at the Top 100 most valuable Chinese brands and the names making gains over the past year.
The value of China’s Top 100 most valuable brands has soared by 57% over the past year, reaching record-setting new heights. The total value of the Chinese brand ranking now exceeds $1.56 trillion. It has grown by 197 percent since 2016, at a significantly faster rate than the Global Top 100 most valuable brands, which increased by 110% over the same five-year period.
Tencent is China’s most valuable brand, with an 85% increase in brand value to $280 billion. Alibaba ($202bn) and Moutai ($111bn) rank in second and third places respectively. Video-sharing mobile apps, Douyin (No. 8, $39bn;) and Kuaishou (No.10, $33bn) enter the Top 10 for the first time.
Across all major categories, the building blocks of brand equity have continued to drive sustainable brand value growth in China. Some of Chinese brands’ biggest announcements over the past year have also had a focus on sustainability, as social responsibility and environmental impact become more important growth benchmarks: China’s biggest brand, Tencent has pledged $7.8 billion to environmental, educational, and rural development programmes; the founders of Meituan, Pinduoduo, and ByteDance have all made significant personal donations to aid China’s development, in addition to steering their companies towards new ethics of corporate responsibility.
Find out more about what has changed for Chinese brands over the past year in this new brand ranking report. Read more on the significant shift in how businesses are balancing profits against social responsibility, and how innovation must move to be centred both on the user and society.
Download the Kantar BrandZ Most Valuable Chinese Brands 2021 report
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In this 10th Anniversary Edition of the BrandZ Most Valuable Chinese Brands report, we present how and why the Chinese brand landscape has changed, and the imperatives for building strong, valuable brands.
During the past 10 years, the China Top 50 has grown 225% in value, outpacing the Global Top 50, which grew 126%. In addition, a stock portfolio of the BrandZ China Top 100 has grown at three times the rate of the MSCI China Index over the past decade.
And, in a year of exceptional pressure on growth, the BrandZ Top 100 Most Valuable Chinese Brands 2020 gained 12% in value, increasing their total worth to $996bn.
In 2020, Alibaba remains China’s most valuable brand, growing 9% to $153bn. At no.2, Tencent rose 9% to $151bn. Premium alcohol brand Moutai increased its value by 47% to $54bn, climbing two places to no.3.
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The BrandZ Top 100 Most Valuable Chinese Brands ranking and report combines validated financial information with thousands of consumer interviews to determine the value that brands bring to their businesses.
The market for Chinese brands is ever more competitive. This year has seen a record 30% growth to a total value of £889.7bn, and 17 newcomers to this year's ranking. Despite China's economic slowdown and international trade tensions, there are a myriad of opportunities for brand growth as businesses accelerate their expansion into China's lower tier cities, and positive attitudes to Chinese consumer brands with a global presence continue to grow.
Download the BrandZ Most Valuable Chinese Brands 2019 report - English
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Kantar and WPP have published the 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking and report. The report covers the rapidly evolving landscape for Chinese brands and tracks their value. The total brand value of the 2018 BrandZ Top 100 Chinese brands is $683.9 billion following a record 23% growth.
Tencent, a leading provider of Internet value added services, is no.1 in the BrandZ 2018 Top 100 Chinese Brands ranking for the fourth year in a row, with a brand value of $132.2 bn. E-commerce brand Alibaba saw an exceptional 53% year-on-year growth rate to achieve a brand value of $88.6bn. Other noteworthy sectors performing well are education, logistics and technology.
Review the report and ranking to learn more about the most successful Chinese brands.
Download the BrandZ Most Valuable Chinese Brands 2018 report - English
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