Since 2014, the overall value of China’s Top 100 brands has grown 265%, to reach a total for 2023 of more than $1 trillion. Highlights from this latest report, which is based on the opinions of more than 25,000 consumers about 1,980 brands across 137 categories, reveals:
- Tencent is the most valuable Chinese brand for the third year, with a brand value of $144.1bn- Alibaba ($90.2bn) is the second most valuable brand, with Moutai (No.3; $88.4bn), Douyin (No.4; $46.6bn) and China Mobile (No.5; $31.7bn) completing the top five
- The largest category by total brand value is Media and Entertainment with 11 brands and a total value of $241.4bn
- This year’s top 10 fastest-growing Chinese brands hail from eight categories, led by China Mobile (+38%) and Ctrip (+31%)
- Eleven brands enter the ranking, including apparel brand, Shein (No.12; $21.6bn), which also joined the global top 100 most valuable brands in 2023
Infographic
Take a quick look at the highlights from the report in the infographic, available in English and Chinese featuring the full list of the top 100 most valuable Chinese brands, category overview, top risers, brands re-entering the ranking and more. Digitalisation, diversification, innovation, and global expansion have seen brands in Media and Entertainment, Retail, Financial Services and Alcohol perform well in the 2023 Chinese brand ranking.
Methodology
To be eligible for inclusion in this ranking, the brand must have been created in Mainland China, owned by a publicly traded enterprise, or financials of the company owning the brand are audited by a major global accounting practice and published in the public domain. Chinese unicorn brands must have their most recent valuation publicly available. Learn more about the methodology behind Kantar BrandZ brand valuation rankings in this video, which presents the three-step process, combining financial value and brand contribution to determine a brand’s value.
Video
Watch the countdown video and celebrate the top 100 most valuable Chinese brands of 2023. The strongest brands have shown superior resistance to pressure post-pandemic, and many demonstrate the advantages of investing both locally and globally. What makes a brand meaningful, different, and salient may vary somewhat by category, market and customer segment. But in China, success usually involves strong credentials in sustainability, purpose, exposure, experience, function, and convenience.
Despite a particularly challenging year, the total value of the Top 100 Chinese brands has surpassed $1 trillion for a second consecutive year, and are now worth a staggering $1.24 trillion in brand value. Tencent has maintained the top spot as China’s number one most valuable brand, following further expansion, growing its brand value to $204.4 billion.
Retail giant, Alibaba leads in second position, with a brand value of $137.0 billion. Premium liquor brand, Moutai, is at number three with a brand value of $108.5bn as consumers crave the taste of luxury. Athletic apparel brand, Li-Ning, has been crowned the fastest riser by a healthy 66%. It successfully combined technical innovations with nostalgic and patriotic styling cues, while its cumulative investment in fashion has paid off.
Lifestyle-focused social platform, Xiaohongshu, (No.37; $6.6bn) and intelligent speech/AI technologies company, iFLYTEK (No.53; $4.2bn) were the highest-ranking newcomers this year.
Smaller Chinese brands have also gained momentum this year, over larger and more established brands. Over the last four years, the most valuable Top 30 Chinese brands have come to represent a smaller proportion of the Top 100’s total value.
Find out more about the key shifts and trends in China’s brand landscape and how the most valuable Chinese brands are building stronger perceived value with consumers, embracing sustainability, and improving end-to-end innovation capability.
Download the Kantar BrandZ Most Valuable Chinese Brands 2022 report
Download the Kantar BrandZ Most Valuable Chinese Brands 2022 infographic - English
Download the Kantar BrandZ Most Valuable Chinese Brands 2022 infographic - Chinese
The value of China’s Top 100 most valuable brands has soared by 57% over the past year, reaching record-setting new heights. The total value of the Chinese brand ranking now exceeds $1.56 trillion. It has grown by 197 percent since 2016, at a significantly faster rate than the Global Top 100 most valuable brands, which increased by 110% over the same five-year period.
Tencent is China’s most valuable brand, with an 85% increase in brand value to $280 billion. Alibaba ($202bn) and Moutai ($111bn) rank in second and third places respectively. Video-sharing mobile apps, Douyin (No. 8, $39bn;) and Kuaishou (No.10, $33bn) enter the Top 10 for the first time.
Across all major categories, the building blocks of brand equity have continued to drive sustainable brand value growth in China. Some of Chinese brands’ biggest announcements over the past year have also had a focus on sustainability, as social responsibility and environmental impact become more important growth benchmarks: China’s biggest brand, Tencent has pledged $7.8 billion to environmental, educational, and rural development programmes; the founders of Meituan, Pinduoduo, and ByteDance have all made significant personal donations to aid China’s development, in addition to steering their companies towards new ethics of corporate responsibility.
Find out more about what has changed for Chinese brands over the past year in this new brand ranking report. Read more on the significant shift in how businesses are balancing profits against social responsibility, and how innovation must move to be centred both on the user and society.
Download the Kantar BrandZ Most Valuable Chinese Brands 2021 report
Download the Kantar BrandZ Most Valuable Chinese Brands 2021 infographic - English
Download the Kantar BrandZ Most Valuable Chinese Brands 2021 infographic - Chinese
In this 10th Anniversary Edition of the BrandZ Most Valuable Chinese Brands report, we present how and why the Chinese brand landscape has changed, and the imperatives for building strong, valuable brands.
During the past 10 years, the China Top 50 has grown 225% in value, outpacing the Global Top 50, which grew 126%. In addition, a stock portfolio of the BrandZ China Top 100 has grown at three times the rate of the MSCI China Index over the past decade.
And, in a year of exceptional pressure on growth, the BrandZ Top 100 Most Valuable Chinese Brands 2020 gained 12% in value, increasing their total worth to $996bn.
In 2020, Alibaba remains China’s most valuable brand, growing 9% to $153bn. At no.2, Tencent rose 9% to $151bn. Premium alcohol brand Moutai increased its value by 47% to $54bn, climbing two places to no.3.
Download the BrandZ Most Valuable Chinese Brands 2020 report - English
Download the BrandZ Most Valuable Chinese Brands 2020 infographic - English
Download the BrandZ Most Valuable Chinese Brands 2020 infographic - Chinese
The BrandZ Top 100 Most Valuable Chinese Brands ranking and report combines validated financial information with thousands of consumer interviews to determine the value that brands bring to their businesses.
The market for Chinese brands is ever more competitive. This year has seen a record 30% growth to a total value of £889.7bn, and 17 newcomers to this year's ranking. Despite China's economic slowdown and international trade tensions, there are a myriad of opportunities for brand growth as businesses accelerate their expansion into China's lower tier cities, and positive attitudes to Chinese consumer brands with a global presence continue to grow.
Download the BrandZ Most Valuable Chinese Brands 2019 report - English
Download the BrandZ Most Valuable Chinese Brands 2019 infographic - English
Download the BrandZ Most Valuable Chinese Brands 2019 infographic - Chinese
Kantar and WPP have published the 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking and report. The report covers the rapidly evolving landscape for Chinese brands and tracks their value. The total brand value of the 2018 BrandZ Top 100 Chinese brands is $683.9 billion following a record 23% growth.
Tencent, a leading provider of Internet value added services, is no.1 in the BrandZ 2018 Top 100 Chinese Brands ranking for the fourth year in a row, with a brand value of $132.2 bn. E-commerce brand Alibaba saw an exceptional 53% year-on-year growth rate to achieve a brand value of $88.6bn. Other noteworthy sectors performing well are education, logistics and technology.
Review the report and ranking to learn more about the most successful Chinese brands.
Download the BrandZ Most Valuable Chinese Brands 2018 report - English
Download the BrandZ Most Valuable Chinese Brands 2018 infographic - English
Download the BrandZ Most Valuable Chinese Brands 2018 infographic - Chinese
