The BrandZ Top 100 Most Valuable Chinese Brands ranking and report combines validated financial information with thousands of consumer interviews to determine the value that brands bring to their businesses.
The market for Chinese brands is ever more competitive. This year has seen a record 30% growth to a total value of £889.7bn, and 17 newcomers to this year’s ranking. Despite China’s economic slowdown and international trade tensions, there are a myriad of opportunities for brand growth as businesses accelerate their expansion into China’s lower tier cities, and positive attitudes to Chinese consumer brands with a global presence continue to grow.
BrandZ Top 100 Most Valuable Chinese Brands
Kantar and WPP have published the 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking and report. The report covers the rapidly evolving landscape for Chinese brands and tracks their value. The total brand value of the 2018 BrandZ Top 100 Chinese brands is $683.9 billion following a record 23% growth.
Tencent, a leading provider of Internet value added services, is no.1 in the BrandZ 2018 Top 100 Chinese Brands ranking for the fourth year in a row, with a brand value of $132.2 bn. E-commerce brand Alibaba saw an exceptional 53% year-on-year growth rate to achieve a brand value of $88.6bn. Other noteworthy sectors performing well are education, logistics and technology.
Review the report and ranking to learn more about the most successful Chinese brands.
Download the 2018 report in English.
Download the 2018 report in Chinese.