The 2026 Kantar BrandZ Most Valuable Emirati and Saudi Brands report reveals how the strongest brands are turning innovation, ecosystems and Meaningful Difference into growth.
The collective value of both rankings is now worth a record US$127 billion, up 20% year on year, reflecting the rising influence of brands from the UAE and Saudi Arabia.
Based on the views of more than 62,000 consumers across 726 brands and 43 categories, the report uncovers the brands, trends and growth drivers shaping the region's future.
Key findings include:
- Al Rajhi Bank surpasses US$20bn, retaining its position as Saudi Arabia's most valuable brand
- e& leads the UAE ranking, with brand value up 36% to US$12.1bn
- Emirates NBD is the fastest-growing brand overall, soaring 65% to US$2.6bn
- stc grows 31%, extending its reach from telecoms into AI, digital finance and banking
- Every UAE Top 10 brand increased in value, driving 28% growth across the ranking
- Saudi Arabia's Top 20 brands grew 15%, led by Financial Services and Telecom Providers
- Category leaders are becoming ecosystems, creating new avenues for growth beyond their core business.
Discover the Kantar BrandZ Most Valuable Emirati and Saudi Brands 2026 rankings and explore the innovations and growth strategies shaping the region’s most valuable brands.
Infographic
Discover the most valuable Emirati and Saudi brands and fastest-growing success stories. From Al Rajhi Bank driving digital transformation and stc building AI-powered ecosystems, to e& shaping the UAE's digital economy and Emirates delivering world-class experiences, the region's strongest brands are combining global ambition with local relevance to create exceptional growth.
Download the infographic
Video - Top 20 Saudi Brands
Brands in the rankings with strong Future Power grew more than 10 times faster than average, highlighting the value of being both Meaningful and Different to consumers. Regional leaders are matching the growth trajectory of the Kantar BrandZ Global Top 100, growing 17% annually since 2020. Meanwhile, brands that strengthened Pricing Power achieved twice the growth of their peers, demonstrating the commercial impact of brand strength.
Video - Top 10 Emirati Brands
Discover the UAE’s most valuable brands. The Top 10 grew by 28% to reach $51.3 billion, with every brand increasing in value. This growth reflects the resilience of the UAE economy and the continued expansion of leading brands across sectors. The five fastest risers are Emirates NBD (No.8), ADCB (No.10), ADIB (No.7), FAB (No.2) and Du (No.6).
Methodology
Kantar BrandZ uses a consumer-centric approach combining Financial Value (corporate earnings linked to brand assets) and Brand Contribution (driven by Demand Power, Pricing Power and Future Power). This approach is powered by over 4.5 million interviews across 54 markets. Kantar’s Meaningful Different and Salient framework is endorsed by the Marketing Accountability Standards Board (MASB) and delivers actionable intelligence to power brand growth.
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Highlights from this report, which includes the opinions of 57,000 respondents about 698 brands across 43 categories, reveal:
- Al Rajhi Bank is the most valuable brand overall, increasing its value by 20%
- e& tops the UAE ranking, valued at $8.9 billion
- Emaar (UAE real estate) is the top riser, with 53% growth
- Saudi energy brand Aldrees, has continued its growth trajectory, climbing four places
- Two brands return to the rankings: bank ADIB (US$1.1bn) at No.10 in the Emirati ranking and real estate brand Dar Al Arkan (US$0.8bn) at No.16 in the Saudi ranking
- A significant opportunity remains for brands in the Middle East to expand internationally and build global recognition
- Sustainability mandates in the UAE and Saudi Arabia present a strategic opportunity for brands to lead in eco-conscious innovation
Download the infographic - Saudi brands
Download the infographic - Emirati brands
The Kantar BrandZ Most Valuable Emirati & Saudi Brands have collectively grown their brand value by 93% over the last five years and are today worth $97 billion. Both Emirati and Saudi brands should finish 2024 well positioned for future growth, and this is true of their economies as well.
Highlights from these two rankings, which include the opinions of more than 50,000 people about 600+ brands across 40+ categories, reveal:
• Al Rajhi Bank becomes the number one most valuable Saudi brand for the first time, with a brand value of $14 billion, with STC ($13.7bn) moving to second position and Saudi National Bank ($11.2bn) at No.3
• Saudi insurer Tawuniya is the top riser overall, growing by 76% to $1.2 billion
• Three new entrants to Saudi’s ranking include: BSF (No.15); Al Rajhi Takaful (No.18) and Aldrees (No.19)
• Telecom giant e& (etisalat and ) remains the top Emirati brand with a brand value of $9.5 billion, followed by Emirates (No.2; $6.2bn) and FAB (No.3; $4.9bn)
• Multi-specialty hospital brand Burjeel enters the Emirati ranking for the first time at No.10
• Emirati and Saudi brands that have improved their scores on Meeting Needs are also seeing significant upticks in measures of Usage. Consumers don’t just feel more positively about Meaningfully Different brands - they turn to them more.
Download the Kantar BrandZ Emirati and Saudi Brands 2024 report
Download the Kantar BrandZ Saudi brands infographic
Download the Kantar BrandZ Emirati brands infographic
The United Arab Emirates and Saudi Arabia are the largest economies in the Middle East, and the mood is optimistic for future growth. As the markets continue to implement large-scale economic development plans, huge opportunities abound for brands.
This latest report shines a spotlight on the performance of the top 10 most valuable Emirati brands and the top 20 most valuable Saudi brands and the key factors behind their success. Based on the opinions of 49,000 people on 625 brands across 39 categories, highlights from the analysis reveal:
- Collectively, the top 30 Kantar BrandZ Emirati and Saudi brands are worth more than $94.2 billion, equivalent to 5.8% of the two countries’ combined GDPs
- The most valuable Emirati brand is Etisalat by e&, worth $9.5bn
- STC is the most valuable Saudi brand, with a brand value of $13.7bn
- Pharmacy retailer Nahdi is the sole newcomer, reaching No.7 in the Saudi ranking
- Airline Emirates (No.3; $5.4bn) is the top Emirati riser, with a brand value growth of 69%
- Real estate brand, Dar Al Arkan (No.17; $573m) is the top Saudi riser, increasing by 34%.
Download the Kantar BrandZ Emirati and Saudi Brands 2023 report
The United Arab Emirates and the Kingdom of Saudi Arabia are the two biggest economies in the Middle East.
With a total brand value of $106 billion, leading Emirati and Saudi brands have more than doubled their total value in the last two years, growing faster than any other global Kantar BrandZ ranking.
Both markets have shown how important it is to innovate and plan for the future through investments and diversifying their economies.
Saudi telecoms provider, STC, ($16bn; +66%) has retained its number one place as the most valuable brand in the ranking.
Four new brands join the ranking, led by Saudi National Bank, at number 2 ($15.9bn). This is followed by online food delivery platform, Jahez (No.18; $1.4bn), real estate brand, Aldar (No.22; $725m) and bank, ADIB (No.29; $457m).
While both markets are booming and consumers are optimistic, value still matters. Consumers are highly attuned to price, but when they feel under pressure, they are likely to gravitate towards brands they already know, particularly if they do not have time to shop around. Reasonable pricing, linked with outstanding service, will keep them coming back.
Download the Kantar BrandZ Emirati and Saudi Brands 2022 report
The 2021 Kantar BrandZ Emirati and Saudi Brands Spotlight Report, ‘Ready. Set. Grow.’, unpacks how brands have adapted to the new normal and what winning brands are doing right as they rebound, recover and engineer for growth into 2022 and beyond.
We look at the four key enablers for successful brand growth and take a deep dive into why some brands have thrived in the past year, while others have declined, with learnings into what drives brand equity, and how that looks in the real world.
Download the Kantar BrandZ Emirati and Saudi Brands Spotlight Report
Frequently Asked Questions
What are the Kantar BrandZ Most Valuable Emirati and Saudi Brands rankings?
The Kantar BrandZ Most Valuable Emirati and Saudi Brands rankings identify and value the leading brands from the UAE and Saudi Arabia. They combine financial performance with consumer perception data to measure each brand’s contribution to business value, current strength and potential for future growth.
What is the most valuable brand in Saudi Arabia in 2026?
Al Rajhi Bank is Saudi Arabia’s most valuable brand in 2026, retaining the No.1 position for a third consecutive year. Its brand value increased 21% to US$20.3 billion, supported by resilient financial performance, growing market share and continued investment in digital banking.
What is the most valuable Emirati brand in 2026?
e& is the UAE’s most valuable brand in 2026, growing 36% to US$12.1 billion. Its growth reflects its continued expansion beyond telecommunications into a broader digital life and technology ecosystem, serving more than 250 million subscribers across 38 countries.
Which are the fastest-growing brands in the UAE and Saudi Arabia in 2026?
Emirates NBD is the region’s Top Riser, increasing 65% to US$2.6 billion. Other strong performers in the UAE include ADCB and ADIB, both up 58%, while stc is Saudi Arabia’s fastest-growing brand, rising 31% to US$18.4 billion.
What makes a brand valuable according to Kantar BrandZ?
Kantar BrandZ calculates brand value by combining financial analysis with consumer brand equity data. The methodology isolates the value a brand contributes to its parent company, including its influence on consumer choice, ability to command a premium and potential to generate future demand.
What are Future Power and Pricing Power?
Future Power measures a brand’s potential to drive future growth by being Meaningful and Different to consumers. Emirati and Saudi brands with strong Future Power grew more than 10 times faster than average across the rankings.
Pricing Power reflects a brand’s ability to justify a premium by delivering functional and emotional benefits that consumers consider worth paying more for. Emirati and Saudi brands in the rankings that strengthened their Pricing Power grew at twice the rate of their peers.
Which sectors are driving brand value growth in the UAE and Saudi Arabia?
Financial Services and Telecom Providers are the strongest-performing sectors across both markets. Together, 19 brands from these categories contribute nearly three-quarters of the combined value of the Saudi Top 20 and Emirati Top 10. Their growth is being fuelled by digital innovation, AI-enabled services and expansion into new areas of consumers’ lives.
What can marketers learn from the UAE and Saudi Arabia’s most valuable brands?
The strongest brands:
• Build connected ecosystems that meet multiple consumer needs
• Use digital innovation and AI to improve customer experiences
• Expand beyond traditional category boundaries to unlock new growth
• Strengthen Meaningful Difference to stand out from competitors
• Invest in Future Power to build demand for the long term
• Deliver compelling value that supports stronger Pricing Power
• Combine technology with a deep understanding of people, culture and changing expectations
These approaches are helping leading brands to convert economic momentum into sustained brand value and competitive advantage.